BSBCUE309 – Summary Copy

BSBCUE309 – Summary Copy


Topic Progress:

Topic Audio


A contact centre, also known as customer interaction centre, is a central point of any organisation from which all customer contacts are managed. Through contact centres, valuable information about compies are routed to appropriate people, contacts to be tracked, and data to be gathered. It is generally a part of company’s Customer Relationship Management (CRM). Today, customers contact companies by calling, emailing, chatting online, visiting websites, faxing, and even instant messaging.

In today’s competitive environment, the quality of the contact and sales strategy is often more important than the quality of the product/service.

The way in which we discuss our products/services/propositions is not just a matter of ‘technical excellence’. Careless words cost sales. Careful words make sales.